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Is KickStart the New Breakfast of Champions?

If you’re thinking of giving your kids PepsiCo’s new breakfast juice drink, you might want to take a close look at the ingredients before you head for the store.
The drink is called KickStart and is a mixture of Mountain Dew and juice. With flavors like Energizing Orange Citrus and Energizing Fruit Punch, you might get the idea that it actually contains quite a bit of juice. But, in fact, the juice totals just 5 percent.

What Else is in KickStart?

• High fructose corn syrup

• Artificial sweeteners – although each can still manages to have about 5 teaspoons of sugar

• More caffeine than regular Mountain Dew

• Artificial flavors – the ingredients of which are not disclosed

• And a plethora of other chemicals.

KickStart gets its color from dyes known as Yellow #5 and Yellow #6 – the same chemicals that color the country’s favorite brand of macaroni and cheese.
Both Yellow #5 and #6 have caused hypersensitive reactions in children, while #5 has been specifically associated with hyperactivity and other behavioral problems, and #6 caused adrenal tumors in animals.
Really, the drink is a concoction of chemicals, some of which are known to be very unhealthy, but the 5 percent juice content apparently allows the company to call it a juice drink.
Also, the product is being marketed to kids – skateboards are major players in the commercials. So you know your kids are going to ask for it.

Don’t let the ‘juice’ part fool you.
This product is far from the only breakfast food or drink that masquerades as healthy. If you would like more information on what a good breakfast for your kids really is, consult our office. Dr Shapero has been working with children for over 25 years.

Source: CBS News, http://www.cbsnews.com/8301-505123_162-57568740/pepsico-introduces-mountain-dew-kickstart/
Yours for Better Health, Dr. Shapero


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